Hi, I'm Linda Parmar

Certified Money Coach©

Financial Recovery℠ Counsellor

Certified Professional Recovery Coach

She Recovers® Coach

I help women transform their relationship with money. 

Being addicted to spending money is something I know all too well. I don't remember a time in my life that I wasn't emotionally spending money until I started my financial recovery℠. 

I worked in the banking industry for over 20 years and was a Financial Advisor who was helping people with how to grow their money and I was stuck in a horrible cycle of patterns and behaviours that kept me so in debt, angry, sad, stressed and shameful. 

My relationship with alcohol ended on March 17, 2014. This was the best decision I have ever made for myself (oh and marrying my husband).

3 years into my sobriety I realized that my spending addiction was out of control. 

The feelings I used to numb with alcohol were now being numbed out with spending money. This is called addiction transference. 

I was having a conversation with my mentor and we were talking about the idea to be a money coach and a recovery coach. I told her this was a joke as I was a financial mess. What she said next changed my life - "sometimes you need to teach what you learn". 

I hired my own money coach and the transformation I experienced was mind blowing. I knew I needed to do this work and help support women in recovery so embarked on getting certified as a Money Coach, Professional Recovery Coach and She Recovers® Coach. 

My business has been my passion and have been a Certified Money Coach© who supports women in recovery since 2017. 

Every day I meet with women who are ready to change their money story. 

Money doesn't have to be heavy. I help break the cycles of overspending, wracking up debt and beating yourself up over it. 

I have walked this path and create a judgement free zone. 

I would love to support you on your journey. You are so worth it!

Linda xo 


Book A Judgement Free Complimentary Call ⬇️

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My Family ❤️ 

I am a step mom to two amazing daughters Julia (26) and Emily (24) and loving wife to my husband Sunny. We live on Vancouver Island in Canada. 

I have a dog who I am obsessed with, he's a west highland terrier named Twix and he's 14 years old. He's equally obsessed with me and I'm not mad about it. We also have a beautiful cat named Savannah who drives me crazy. 

I grew up in a small town of Lake Cowichan with my Mom (Cathy), my Dad (Tony) and my sister (Corie). 

Random Facts!

  • My favourite band is Tegan and Sara and I have seen them live 60+ times! 
  • I'm obsessed with baby goats
  • I love hiking 
  • My happy place is anywhere by the ocean
  • My fave podcast is Armchair Expert and I have a massive crush on Dax Shepard
  • I'm celiac and would love to eat bread but it's not worth it
  • I am attempting to grow my own food this year and really hope I have a green thumb! UPDATE - I have half a green thumb, my carrots and beets were a fail but the rest were great! 

Did you know I had a podcast?

I host a podcast called Your Money, Your Recovery. I talk about all things money and have guest episodes where I help walk women through their money story. My fave episode is where I tell my story. Click below to hear this episode.

"Linda was recommended to me by another coach who sensed my relationship with money could use some exploration. During our first session, Linda was able to help me pinpoint some distorted beliefs that were contributing to feelings of shame about money (not managing it closely enough, not understanding investing enough, generally feeling inadequate about my finances). The self-assessment exercises she provided were so helpful in helping me understand the origins of my relationship with money. Linda also provided me with accountability and encouragement to complete some overdue book keeping tasks. Through my work with her, I was able to gain some powerful insight into how I relate to money and dramatically decreased feelings of "money shame". Linda's nonjudgmental, skillful and professional style was exactly what I needed to clarify the barriers to having a healthy relationship with money. I highly recommend her to anyone looking to do the same! "

Joanne Frederick
Registered Psychologist

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